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This web site has the following on the web site, "A Better Approach to Traveling Staying in a vacation rental is a relatively new approach to travel in the United States." We saw that the web site also said " Europe and the rest of the world have been doing it for much longer." It also said " Advantages of Vacation Rentals Over Standard Travel Lodging. Comforts of home like a full kitchen or laundry facilities. Looking for luxury, adventure, paradise, relaxation, or a quick holiday getaway? Find a Vacation Rental." The header had Vacation Homes as the highest ranking optimized keyword. It is followed by Vacation Rentals, Vacation Rental, and Beach Vacation Rentals which isn't as ranked as highly as Vacation Homes. The next words rooster.com uses is Romantic Getaways. Vacation Rental Home was included and will not be seen by web crawlers.