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This web site has the following on the web site, "The UKs most popular organic fertilizer." We saw that the web site also said " All through the history of mankind, farmers and gardeners alike have applied on a regular basis animal and plant waste to maintain the natural fertility of the soil, and now many people, both professional growers and private gardeners are reverting back to these natural products." It also said " Is one of the few genuine organic fertilisers, which is approved by the Soil Association. Manure and fertilizer special offers." The header had rooster as the highest ranking optimized keyword. It is followed by organic fertiliser, fertilizer, and organic fertiliser manufacturer which isn't as ranked as highly as rooster. The next words rooster.uk.com uses is organic fertiliser suppliers. organic pelleted fertiliser was included and will not be seen by web crawlers.